Many key people from the successful 2008 campaign returned. David Axelrod , who was in charge of Media in 2008 and who worked in the White House as a Senior Advisor to the President from 2009 until 2011, returned to Chicago to work on the campaign as the top communications official.  Jim Messina , who worked in the White House as Deputy Chief of Staff for Operations from 2009 until 2011, moved to Chicago to serve as campaign manager.    Matthew Barzun , the United States Ambassador to Sweden , served as finance chairman.  Jennifer O'Malley Dillon, who worked at the Democratic National Committee as an executive director, was named deputy campaign manager.  The other deputy campaign manager was Julianna Smoot , who was the 2008 finance director and was briefly the White House Social Secretary .  Ben LaBolt served as national press secretary. LaBolt worked for Sherrod Brown 's 2006 Senate campaign , as Obama's senate press secretary, for the 2008 campaign, as a deputy White House Press Secretary , and for Mayor of Chicago Rahm Emanuel ,  Katie Hogan and Adam Fetcher, who each worked on the 2008 campaign, served as deputy press secretaries.   Rahm Emanuel was expected to play a role in the campaign. Emanuel served as White House Chief of Staff from January 2009 until October 2010 and worked on President Bill Clinton 's successful 1992 and 1996 campaigns.  Rufus Gifford served as Finance Director, Elizabeth Lowery served as Deputy Finance Director, Jeremy Bird served as National Field Director, Marlon Marshall served as Deputy National Field Director, Mitch Stewart served as battleground state Director, and Elizabeth Jarvis-Shean served as Research Director.  Katherine Archuleta was named political director. 
In this episode, we talk about Sarah’s research on how people build wealth, the key financial behaviors and traits – including conscientiousness, financial literacy, frugality, planning, responsibility, confidence – that lead to building wealth, why and how they measure “social indifference” (how sensitive you actually are to trying to keep up with the Joneses) to understand someone’s wealth building potential, and the way that they’ve turned all of this research into a series of assessment tools that we as advisors can use… whether it’s giving the assessment to young accumulator prospects to really understand how likely they are to save and accumulate wealth, or to give it to new or even existing clients just to better understand where their strengths are, and where their potential financial challenges will be in the future. We even explore how these kinds of behavioral assessment tools could even become a way to show the true value of financial advice – where we provide the assessment to clients year by year, and actually show them not just how they’re accumulating wealth over time, but how we’re actually helping them to change their financial attitudes and behaviors for the better!