I feel like I’m caught in a whirlpool of “ Amusing Ourselves to Death ,” as author Neil Postman predicted 30 years ago . In the book, Postman contrasts two dystopian visions of the future. George Orwell’s 1984, where power is expressed directly through Big Brother, oppressively restricting people’s freedoms. And Aldous Huxley’s Brave New World, where power is expressed indirectly , by saturating people with so many delightful distractions that they can’t see their oppression. Where people “come to adore the technologies that would undo their capacities to think.”
This is an interesting piece. Now, I own luxury vacation rentals. People book from me to spend great time with their loved ones in a beautiful villa. They spend somewhere between $700 and $5,000. The risk for them could be that the photos and descriptions do not match the actual place. Or that the experience sucks (it rained). Can I really really offer a guarantee? If so, should use #10: “If you are not fully satisfied with the villa, I will pay for your stay at a competing, similar villa of your choice” ? Sounds risky. What do you think?